The sports hydration drink industry is ripe with opportunities for eager entrepreneurs looking to break into the beverage business. They’re a widely popular and beneficial product, as they fill an essential need for the consumer.
It may seem as though a few industry titans corner the market in the hydration sports beverage industry. Many newcomers like Prime Hydration sports drink, Greater Than sports drink, and Electra sports drink are booming within the space, however, paving the way for more brands to leave their mark.
Hydration sports drinks contain electrolytes, which help regulate the body’s fluid balance, and carbohydrates, which replenish energy lost during physical exertion, to help those with active lifestyles refuel and rehydrate.
These drinks not only quench consumers’ thirst, but also provide an essential function in keeping users going when energy and fluids are depleted. Water is a great source to keep our bodies hydrated, but hydration sports drinks offer extra benefits in replenishing electrolytes or minerals, such as potassium, calcium, sodium, and magnesium.
This guide will show you how breaking into this business is a great opportunity for aspiring beverage industry entrepreneurs and walk you through what you need to know to get started in the hydration sports drink industry.
Top 5 Reasons to Create Your Own Hydration Sports Drink
Now is a great time to get into this industry, and the benefits are plentiful. Here are our top 5 reasons to create a hydration sports drink brand:
1. Low Startup Costs
Start-up costs are typically quite low comparatively in this industry, but the profit margins remain high, providing an excellent opportunity for entrepreneurs looking for a faster return on investment.
2. Variety of Uses
These types of drinks are typically marketed to athletes, but they are often consumed for many other reasons, including replenishing electrolytes or minerals for people who are sick or who suffer from deficiencies.
3. High-Value Product
Hydration sports drinks aren’t just a delicious beverage for consumers to enjoy while quenching their thirst, and because of the many benefits they provide, they’re a very high-value product to all consumers compared to other beverages.
4. Opportunities to Sell in a Wide Array of Marketplaces
These drinks are very versatile, meaning they can be sold by various retailers including bars, restaurants, convenience stores, sporting events, concerts, gyms and fitness centers, health centers, and more.
5. Easy to Encourage Purchase with Branding
Many products on the market offer similar benefits, so it’s easy to encourage impulse purchases of your product with a rigorous branding strategy.
There are many more benefits of breaking into this industry, but it’s essential to arm yourself with the knowledge and resources necessary to succeed.
3 Things You Need to Know Before Starting Your Own Hydration Sports Drink Company
There are a few critical factors to keep in mind before starting your hydration sports drink brand. It’s important to kick off your business the right way. Make sure you keep these 3 key topics in mind to avoid creating a flop:
-Finding Knowledgeable Partners Is Key in the Beverage Industry
There are many things to learn when starting out in the beverage industry, and as a newcomer on the scene, it’s important to align yourself with the right partners who can provide the knowledge and expertise you’ll need to succeed from day one.
Starting a new brand comes with many decisions that must be made on a variety of topics, and no one person can be an expert in every aspect of the industry.
Product development, ideation, formulation, manufacturing, branding, labeling, compliance, distribution, sales…there is much to consider when starting a hydration sports drink business. Be sure to understand what you bring to the table and in what areas you may need help from an industry partner.
-Be Prepared to Invest in Your Branding and Marketing
Branding can make or break any new hydration sports drink business. Many options on the market contain the same primary components of carbohydrates and electrolytes, so consumers rely heavily on branding when making their choice.
Make sure you’re investing the time, energy, and capital into telling a clear story with your branding, packaging, and marketing so you can establish your brand with consumers and leave a lasting impression that will lead to more sales.
-Don’t Forget to Conduct Market Research
It’s essential to conduct market research when beginning any consumer-packaged good brand or company, but it’s especially important within the hydration sports drink industry. To ensure the success of your startup, you’ll need to know what consumers want so you can identify what need you’ll need to fulfill within the market.
There are many things to consider in the early stages of your startup, but these key factors are a great place to start in ensuring the success of your up-and-coming hydration sports drink brand.
Partner with MetaBrand to Ensure the Success of Your Hydration Sports Drink
MetaBrand has 10 years of experience in the beverage industry and a well-established reputation as the one-stop shop for all beverage industry needs. We offer our clients everything they need, from concept development to formulation and manufacturing, to take your energy drink idea into a successful brand.
Our industry expertise makes us the perfect partner to guide you through the process of developing your hydration sports drink brand, offering the best formulation, flavors, manufacturing, and the best overall service.
We have helped relative newcomers Prime Hydration sports drink, Greater Than sports drink, and Electra sports drink successfully break into the scene, and our team of formulation experts can work for you, too. We help with everything from A–Z, including:
- Independent formulation
- 100% in-house beverage development
- Beverage ideation and assessment
- New product development
- Co-product development
- Extensive library of the world’s best flavors, extracts, aromas, and ingredients
- Rapid concept development
- Line extension development
We own our facility and offer in-house manufacturing services that include:
- Low production minimums
- Hot-fill/cold-fill PET and glass
- Canning line/multiple can sizes
- Carbonated and non-carbonated
- Alcohol and non-alcohol RTDs
- Spirits, wine, and brewery manufacturing
- Nitro-dosing/tunnel pasteurization
- CBD and delta-8 infused RTDs
Find out more about our wide range of services available to entrepreneurs and startups and contact MetaBrand today to discover how we can help you achieve success for your hydration sports drink brand.