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    Selecting the Perfect Beverage Can Sizes for Your Brand’s Success

    How can you tell which of the many beverage can sizes is right for your beverage? 

    From the slender grace of a slim can to the hearty embrace of a growler-sized Brite, these containers do more than just hold your favorite liquid refreshment. These vessels beckon you on a journey of discovery, beyond the familiar.

    The average beer aficionado might reach for what they know: the 12 US fl oz standard, standing tall at 4.83 inches. It’s familiar, like an old friend you’ve shared countless memories with. But then some crave something more—maybe a tallboy or even an elusive 18 US fl oz treasure.

    This blog will show you the difference in beverage can sizes so you are better informed about which can sizes you need.

    Explore our beverage manufacturing and co-packing services to see how we can help you navigate these choices and more, ensuring your beverage stands out in a crowded market.

    Understanding Standard Beer Can Sizes


    “Mini” or “Small” Can 7.5 oz (222 ml)
    • Typically used for sodas
    “Mini” Can 8.4 oz (250 ml
    • Often used for energy drinks and some sodas
    “Slim Can” or “Sleek Can” 10 oz (296 ml)
    • Sometimes used for smaller servings of beer or soft drinks, particularly in bars or restaurants
    “Regular” or “Standard” size Can 12 oz (355 ml)
    • The most common size for soft drinks, beer, and energy drinks
    Tall Boy” or less commonly, “Pounder” Can 16 oz (473 ml)
    • Used for energy drinks and some beers
    “Super Tall Boy,” “Big Boy,” or less commonly, “Two-Four”Can 24 oz (710 ml)
    • Used for larger single-serve cans of beer, soft drinks, or energy drinks

    The standard beer can size is 12 oz, which are the short cans that make for easy 6-packs. They’re popular with beers of all varieties, cold brews, sodas, and plenty of other drinks because they’re easy to drink and store. Plus, you don’t have to worry about your beer getting too warm if you don’t drink it fast enough.

    Larger Beer Can Sizes

    But if you’re talking tap-fresh craft beer, the go-to beer can size is going to be your 16-oz tallboy. They’re easy to spot on a shelf, have plenty of label space, and are associated with unique products. 

    Tallboys have found favor not only in the realm of energy concoctions, sparkling waters, and niche drinks but have also ventured into the territories of chilled coffee blends and fizzy sodas.

    Choosing the Right Beer Can Size

    A good deciding factor when choosing which beer can size is right for your operation is how you plan to sell it. Will can be sold individually or in a case? 

    If it’s being sold in a store, what other products will it be next to? Do you want your product to pop out with a unique can size or match your customers’ expectations?

    Considering launching a couple of trials might be a wise strategy to determine what truly resonates with your audience. Try selling a couple of different sizes and see what works best. Maybe you’ll find that they both work, or one size works best in a specific environment.

    The Advantages of Beverage Cans

    Think about it. Cans are compact, stackable, and easy to transport. They chill quickly and stay cold longer. And when you’re done, they’re 100% recyclable. Infinitely recyclable.

    Always Cold, Compact, and Recyclable

    Cans have some serious advantages over bottles. Their lightweight nature and resilience to breaking render them ideal for sipping your favorite drink while moving about.

    Plus, cans can protect your drink from light and oxygen, keeping it fresh and flavorful. And with their airtight seal, you never have to worry about spills or leaks.

    The ‘Wow’ Factor of Beverage Cans

    But beverage cans aren’t just practical – they’re also pretty darn cool. The design of the modern can is an engineering marvel.

    Moreover, the potential for inventive labels and wraps on these containers is truly boundless. Cans are a blank canvas for eye-catching designs that pop on the shelf.

    So next time you crack open a cold one, take a moment to appreciate the awesomeness of the beverage can. It’s not just a drink – it’s an experience.

    Beverage Can Sizes: Consult MetaBrand Experts

    So, there you have it. The world of beverage can sizes is as vast and varied as the drinks they hold—a testament to our tastes and the creativity that fuels our choices. 

    From the snug fit of a 12 US fl oz standard can to the generous expanse of an 18 US fl oz behemoth, each size tells a story. A story about preference, purpose, and yes, even personality.

    We’ve wandered through this aluminum forest together, touching on everything from slim cans that whisper elegance to growler-sized writes that roar with capacity. 

    It’s not just about holding liquid; it’s about making statements—about being cold, compact, recyclable…and utterly wow-worthy.For more information or to get started with beverage manufacturing experts, contact MetaBrand today!

    Beverage Can Sizes Frequently Asked Questions

    The standard size for beer and soft drink cans is 12 US fl oz, which are popular for their convenience in packaging and consumption. For craft beers and unique beverages, the 16-oz tallboy is a common choice due to its standout size and ample label space.

    Choosing the right size for your beverage can depend on several factors, including the type of beverage, the target market, and how the product will be sold (individually or in cases). Different sizes can help your product stand out on the shelf or meet specific customer expectations.

    Cans offer numerous advantages, including being compact, stackable, and easy to transport. They chill quickly, maintain cold temperatures longer, and are 100% recyclable. Additionally, cans protect the drink from light and oxygen, preserving freshness and flavor.

    Beverage cans serve as a blank canvas for creative labels and wraps, offering boundless potential for eye-catching designs that can significantly enhance shelf appeal and brand visibility.

    Consider conducting market trials with different can sizes to see what resonates best with your audience. Factors like how and where the product will be sold, as well as the desired brand image, can influence the ideal can size for your beverage.