Combining a passion for operational excellence with an entrepreneurial drive, Craig’s career highlights include reorganizing, co-founding, building and leading both early-stage/start-ups and business units with Fortune 100 companies over the past 25 years.
After spending 10+ years in transaction services & technology field, Craig shifted his energies to food & beverage manufacturing with tenures at Brad’s Raw Foods as the Director of Operations where he successfully overhauled the company culture and operational processes which increased operational capacities by 130% while cutting material waste, overtime and ingredient costs by an average of 28%. In 2007, Craig led the creation of Skinny Water as the VP of Manufacturing & Operations responsible for the company’s product development, flavor systems, manufacturing, supply chain and logistics that fueled Skinny Water’s dynamic growth as a leading beverage brand. Prior to joining Skinny Water, he co-founded Mediaguide, a business intelligence company, as a joint venture with the American Society of Composers, Authors and Publishers (ASCAP) leading the design, development, roll-out and ongoing operations of nationwide broadcast monitoring system technology.
In 1996, Craig founded and managed Universal Merchant Services as a business unit of AT&T Universal Card Services. Leveraging AT&T’s global telecommunications infrastructure and the banking relationships of Universal Cards, he rapidly grew the business unit into a profitable transaction services company which was eventually sold to Citigroup and rebranded as Citi Merchant Services in 1998. Craig earned his BA in Business Administration & Economics from Gordon College and holds a Masters Certification in Project Management from Villanova University.